Using PayPal on Your Website
by Marg McAlister
Hundreds of thousands of businesses all over the
world use PayPal on their websites. They use it to:
- Sell single products (using a PayPal 'buy now' button)
- Sell multiple products (using a shopping cart), and
- Invoice clients for a service (e.g. web design services, copywriting
services, ghostwriting services, art work, etc)
You can also use PayPal to pay others, or to accept credit cards on your website.
If you sign up with PayPal, then your visitors have a choice of whether to use a credit card or their PayPal
account to pay you for your goods/services. Many people prefer to use PayPal to pay for the things they buy,
because it involves just a few simple mouse-clicks rather than filling in long forms.
It can be quite costly to set up a merchant facility on your site,
but by using PayPal, you can avoid this.
How Can You Find Out More About PayPal?
There are many ways to find out what to do... as you might expect, since so many
people use it all over the world!
First, there's the PayPal site itself. Spend a bit of time on this, clicking your way
around. PayPal lets you experiment with making a 'buy now' button for your goods before you actually sign
On the screen capture below, you can see a section of the 'PayPal Solutions' screen on the PayPal site. You
can watch a demo to see how it works (1) and then, by clicking on the 'Payment Buttons' tab, you can give it a try
yourself. As you can see, you can create buttons to sell single items, or to sell multiple items with the free
PayPal cart, or even to sell gift certificates for products or services!
Second, use Google or another search engine to find more information. Just type in 'How to Use PayPal' and you'll find plenty of help. As you can see on the
example below, some of these pages are on the PayPal site itself, and some are on other sites like eHow. I
use an anti-virus program that indicates whether they have found sites to be safe - this is useful. (Of
course, you should never give out sensitive information to other sites... use them for information, but fill
in your details ONLY on the PayPal site itself, and ONLY when you see the golden padlock indicating that it
Third, look for videos. For example, here's one on
YouTube, from PayPal Australia, presented by well-known ABC announcer Angela
Catterns. You can find
it at this link: http://youtu.be/s5OvUWZ3BYg
(There are plenty more... just be careful none of them are scams: don't give out
private information via a YouTube link!)
Take your time to read about PayPal and explore the options before you sign up.
Best of all, talk to friends who are already using it on their websites. There's nothing like first-hand