Robin Adolphs: Creating My Website -
The Why and the How
I’ve just released my two latest children’s
picture books, The Pile Up and Yesterday I Played in the Rain. The launch was one of those moments where you
realised all the hard work leading up to that point had been worth it.
But getting a book printed and published isn’t
as simple as it may sound. Structures need to be place to give you an online author presence, connect to other
writers, publishers, potential customers, schools, parents, teachers . . . the list is endless.
A good website is essential for an emerging or
published author. It is your platform to present yourself and your writing to the world. It is your platform to
build your image, promote your books, be a shopfront for your books, a place to share your experiences, latest news
and updates about what you’re doing and establish yourself as a professional writer. Publishers will also see that
you know how to promote your work and that you are prepared to do it. And that’s building bridges to the
If you have a website that is attractive, easy to navigate and holds the interest of the people
you’re wanting to attract, then you have made a loud and clear announcement, ‘I’m a writer and here I
am!’ You will pique interest and suddenly you’re on the collective radar of the
very people you want to attract. And people will begin to talk about you. When that happens then you’ve
So, what did I have in mind when I created my
There were four main
My website had to -
1. Reflect who I was.
2. Be easy to navigate.
3. Be a fun, interesting place to be.
4. Offer something special.
Easy? Not for me it wasn’t
because I didn’t have the skills at that stage to make it happen. So this is what I did.
1. Looked at other websites to see what worked for me.
2. Talked and talked to friends and colleagues and collected ideas.
3. Identified websites that were easy to navigate and didn’t leave me feeling
4. Did some research on web building.
5. Attended a course at Queensland Writers’ Centre.
6. Engaged someone with technology skills to help me. And that was the best move I ever
Depending on your circumstances, time and finances, you may want to consider getting someone to help
you. I did. I knew I could write, I knew I could work with children and many other things that are great in a
writers’ toolbox. I even had some good computer skills. But I didn’t know how to build a website to the standard
I wanted it to be.
It’s an individual decision as to how you
create your web site. But consider firstly what you want your website to be before you begin. Then decide whether
you’re going it alone or if you’re going to get expert assistance. There’s nothing wrong with getting help if you
need it. Your experience and learning will grow as your website grows and develops.
Then it’s up to you to keep the website
alive and vital. Oh yes, and to have fun while you’re doing it.
You can check out my end product at www.robinadolphs.com and see if I achieved